Chinese Customer
Video Feature

$988

GST included

Bring Your Australian Story to Life

A premium storytelling opportunity using video to showcase your business, people and experience to Chinese audiences.

Limited availability to Chinese Customer Business Program members only.

What We Create

What’s Included

Who It’s For

How It Works

Investment

FAQs

What We Create

Story consultation

A short consultation to understand your business, story and appeal to Chinese audiences.

Video story

A professionally produced short-form video combining footage you provide with Bill Lang presenting your business story.

Video guidance

Clear instructions on what to film, how to capture it, recommended clip lengths and how to supply your footage.

Chinese adaptation

Mandarin captions and adaptation of the video story and relevant business information for Chinese audiences.

Publishing

Video published through selected G’day Friends China-facing channels.

Video files

Final approved video supplied to you for your own organic use.

What Is Included

Story consultation

Video production

Editing

Platform publishing

Business information inclusion

Final video assets

Suitable For

Tourism Experiences

Hospitality Businesses

Retailer Businesses

Accommodation Providers

Australia Products

Local Attractions

Unique Experiences

Ideal for businesses that want to build trust, showcase their story and connect with Chinese customers.

How It Works

Step 1

Discover

We learn about your business and the story that makes it special.

Step 2

Create

We craft engaging content for Chinese audiences.

Step 3

Share

We publish your story on trusted Chinese channels.

Step 4

Receive

We send you the digital assets to use on your own channels.

Benefits

  • Introduce your business through engaging visual storytelling
  • Showcase your Australian story, people and experience
  • Present your business to Chinese audiences in a culturally relevant format
  • Feature your video through selected Chinese-facing channels
  • Receive the finished video for your own organic channels

Stories build trust. Trust drives interest. Interest grows business.

Program Investment

Chinese Customer Video Story

$988

GST included

Limited availability to Chinese Customer Business Program members only.

Chinese Customer Video Story

$988

Limited availability to Chinese Customer Business Program members.

Includes:

  • Story development
  • Content creation

  • Mandarin adaptation

  • Xiaohongshu feature
  • WeChat feature
  • Final content assets

Includes:

  • Story development
  • Content creation

  • Mandarin adaptation

  • Xiaohongshu feature
  • WeChat feature
  • Final content assets

Ready to share your story with Chinese Customers?

Let’s create a video that connects, inspires and grows your business.

FAQs

About the Video Story

The Chinese Customer Video Story is a curated short-form video opportunity designed to introduce your Australian business, experience or product to Chinese audiences through G’day Friends’ China-facing channels.
The focus is on authentic storytelling rather than traditional advertising.

The Video Story is designed for G’day Friends Chinese Customer Business Program members with a visually engaging business, experience, product or story that would appeal to Chinese audiences.

No. Video Stories are limited and curated to maintain the quality and authenticity of Bill Lang’s China-facing content.

Selection considers the strength of the story, visual appeal, relevance to Chinese audiences, customer experience and ability to showcase something interesting about Australia.

Production

The standard Video Story is approximately 30–60 seconds and is created in a short-form format suitable for Chinese social platforms.

The video combines footage provided by your business with professionally filmed segments of Bill Lang talking about your business and what makes it interesting to Chinese audiences.

We’ll provide you with clear instructions on the footage we need, including what to film, how to film it, recommended shot length and how to submit your footage.

We’ll give you a simple filming guide tailored to your business. It will explain the types of footage to capture, how to frame your shots, how long each clip should be and how to send the footage to us.

You don’t need professional filming equipment — we’ll make the process as simple as possible using a smartphone.

No. The standard Video Story does not include on-location filming at your business. Instead, we combine the footage you provide with footage of Bill Lang presenting your business story.

There is no travel charge for filming at your business because the standard Video Story does not include on-location filming.

The standard production includes story planning, footage guidance, Bill Lang presentation footage, video editing, music, basic graphics, Mandarin captions and Chinese-language adaptation.

The package includes one round of reasonable revisions following the initial video edit.

The final video will be supplied in a vertical format suitable for platforms such as Xiaohongshu (red Note) and WeChat.

Mandarin Adaptation

Your Video Story includes Mandarin subtitles/captions and Chinese-language copy for the accompanying platform post.

Mandarin voice-over is not included in the standard Video Story.

Mandarin voice-over can be discussed as an optional additional service.

Yes. You’ll have the opportunity to review the relevant business information and Mandarin wording before publication.

Publishing

Your Video Story will be published through selected G’day Friends China-facing channels, including Bill Lang’s Xiaohongshu (RedNote) account and the G’day Friends WeChat channel.

The audience is primarily Chinese-speaking people interested in Australia, including people interested in travel, lifestyle, experiences and Australian businesses.

The relevant platforms are accessible to Chinese-speaking audiences in Australia and overseas. Actual audience distribution will vary according to the platform and content.

The video will remain available according to the relevant platform’s policies and G’day Friends’ content practices.

No. The Video Story includes organic publication through selected G’day Friends China-facing channels. Paid advertising, boosted posts and paid media campaigns are not included.

Where available, G’day Friends can provide basic platform engagement information such as views, likes, saves and comments.

Audience reach, engagement, enquiries and customer growth cannot be guaranteed.

Your Video

Yes. You will receive a digital copy of the final video for use on your own organic business channels, subject to the applicable content-use terms.

Yes. The final video can be used on your own organic business channels.

Possibly.
Use of the feature in paid advertising requires prior written approval from G’day Friends. Please contact us to discuss your intended use and obtain approval before running any paid promotion.

Additional material editing without written approval and sign-off is not permitted.

Investment & Availability

The Chinese Customer Video Story is $988 GST included, subject to the agreed production scope and availability.

Video Stories are limited to a small number each month to maintain quality and protect the value of Bill Lang’s China-facing audience.

No. The Video Story provides an opportunity to introduce your business to Chinese audiences, but audience reach, engagement, enquiries and customer growth cannot be guaranteed.

Scope

No. The Video Story is a one-off storytelling and publishing service. It does not include ongoing management of your social media accounts.

No. The Video Story is designed to introduce your business through authentic storytelling. Broader Chinese customer strategy or marketing support is available through other G’day Friends solutions.

No. Mandarin adaptation is included for the Video Story and associated platform content. Translation of additional business materials is not included unless separately agreed.