Chinese Customer
Strategy Workshop
Online Group Workshop
$750
GST included
Face-to-Face Group Workshop
$1,250
Plus travel expenses
GST included
Travel expenses are additional and will be confirmed and agreed with you before booking.
Unlock the Opportunity of Chinese Customers.
A practical group workshop helping Australian businesses and organisations understand Chinese customers, identify opportunities and create actions to better welcome, serve and connect with this important audience.
Led by Bill Lang — China Ready accredited, China-Australia business connector and experienced entrepreneur — this workshop combines cultural insights with practical business strategies your team can apply immediately.
What Your Team Will Learn
Discover:
✓ Chinese customer segments in Australia
✓ Chinese visitors, students and residents
✓ Why Chinese customers represent an opportunity
✓ Where opportunities may exist for your organisation
Understand:
✓ How Chinese customers discover businesses
✓ The role of trust, reputation and recommendations
✓ Cultural influences on customer behaviour
✓ What Chinese customers value when choosing products and experiences
Identify:
✓ Communication considerations
✓ Customer service expectations
✓ Digital discovery opportunities
✓ Simple improvements that increase confidence
Identify:
✓ Relevant customer segments
✓ Current strengths and gaps
✓ Quick wins
✓ Longer-term opportunities
Understanding the Chinese Customer Opportunity
Discover:
- Chinese customer segments in Australia
- Chinese visitors, students and residents
- Why Chinese customers represent an opportunity
- Where opportunities may exist for your organisation
How Chinese Customers Think and Make Decisions
Understand:
- How Chinese customers discover businesses
- The role of trust, reputation and recommendations
- Cultural influences on customer behaviour
- What Chinese customers value when choosing products and experiences
Creating a Chinese Customer-Friendly Experience
Identify:
- Communication considerations
- Customer service expectations
- Digital discovery opportunities
- Simple improvements that increase confidence
Your Chinese Customer Opportunity Plan
Identify:
- Relevant customer segments
- Current strengths and gaps
- Quick wins
- Longer-term opportunities
What Is Included
3-hour facilitated group workshop
Chinese customer insights
Organisation-focused discussion
Practical recommendations
Action planning session
Suitable For
Tourism Operators
Hospitality Businesses
Retailer Businesses
Accommodation Providers
Service Businesses
Business Groups and Communities
Local Councils
Chambers of Commerce
How It Works
Step 1
Discovery
We understand your organisation, objectives and customer opportunities.
Step 2
Group Workshop
A 3-hour interactive session covering Chinese customer insights, opportunities and practical actions.
Step 3
Action Plan
During the workshop, your team identifies priority opportunities, quick wins and next steps to better understand, welcome and connect with Chinese customers.
Step 4
Follow Up
Receive a Chinese Customer Action Summary within 7 days, outlining key opportunities, recommended actions and next steps.
Benefits
- Better understand Chinese customers and their expectations
- Identify relevant customer opportunities
- Build team knowledge and confidence
- Identify practical customer experience improvements
- Leave with clear priorities and next steps
Leave with clarity, confience and a clear plan for stronger connections with Chinese customers.
Program Investment
Online Group Workshop
$750
GST included
Suitable for teams wanting a flexible online session.
Includes:
- 3-hour interactive workshop
- Chinese customer insights
Group discussion
- Practical recommendations
- Action planning
Face-to-Face Group Workshop
$1,250
GST included + travel expenses
Travel expenses are additional and will be confirmed and agreed with you before booking.
Suitable for organisations wanting an in-person team experience.
Includes:
- 3-hour facilitated workshop
- Interactive team discussion
Business/community-specific examples
- Practical recommendations
- Action planning
Ready to help your team understand Chinese customers?
Bring your team together and create practical actions for growth.
FAQs
About the Workshop
The Chinese Customer Strategy Workshop is designed for teams and groups within Australian businesses, councils, chambers of commerce, tourism organisations and community groups that want to better understand Chinese customers and identify practical opportunities.
The workshop is designed for groups of 3 to 10 participants. We can discuss larger groups or community-wide sessions depending on your requirements.
The workshop runs for approximately 3 hours, including facilitated discussion and action planning. Please note that there will be a 20-minute break at the 1.5 hr mark.
Yes. The workshop combines presentation, discussion, practical examples and group activities. Participants are encouraged to share their experiences and consider how the insights apply to their own organisation.
Yes. We gather information about your organisation, objectives and customer opportunities before the workshop so Bill can tailor examples, discussion and recommendations to your specific situation.
Preparation & Delivery
Yes. We ask the organisation to complete a short pre-workshop questionnaire so we can understand your business or organisation, current Chinese customer activity, objectives and key challenges.
We ask for some basic information about your organisation, current customers, experience with Chinese customers, objectives and any particular challenges or opportunities you would like the workshop to address.
Face-to-face workshops can be delivered at your business, organisation or another agreed venue. Travel expenses apply and will be confirmed with you before booking.
Yes. The workshop can be adapted for larger groups, business networks and community audiences. Please contact us to discuss your requirements and the most appropriate format.
Yes. The workshop can be tailored to particular industries, locations or customer opportunities. This can be especially valuable for tourism destinations, regional communities, business groups and industry networks.
What You Receive
Following the workshop, your organisation receives a Chinese Customer Action Summary highlighting the key opportunities identified, recommended actions and suggested next steps.
The summary captures the key opportunities discussed during the workshop and provides practical recommendations and priorities your organisation can take forward.
The workshop is designed to give your team a clearer understanding of the Chinese customer opportunity and practical next steps. Following the workshop, you can continue your journey with G’day Friends through the Chinese Customer Business Program or explore a tailored Chinese Customer Growth Strategy.
Booking & Investment
Workshop dates are subject to availability. We recommend contacting us a minimum of 3 weeks in advance where possible, particularly for face-to-face workshops or larger groups.
The $750 online workshop includes a 3-hour facilitated group workshop, pre-workshop discovery, Chinese customer insights, organisation-focused discussion, practical recommendations and a Chinese Customer Action Summary following the workshop.
The $1,250 face-to-face workshop includes a 3-hour facilitated group workshop, pre-workshop discovery, organisation-focused discussion, practical recommendations and a Chinese Customer Action Summary. Travel and if required accommodation expenses are additional and will be confirmed before booking.
Yes. All prices shown on the G’day Friends website include GST unless otherwise stated.
Cancellation & Rescheduling
Workshops cannot be cancelled but can be rescheduled if notice of cancellation has been provided 72 hours before the original date.
We understand that plans can change. Please contact us as soon as possible if you need to cancel or change your booking.
Yes, subject to availability. Please contact us as early as possible if you need to reschedule your workshop. A minimum of 72 hours before the original date is required to reschedule.
In the case that we need to reschedule the workshop, we will work with you to arrange an alternative date as soon as possible.
Additional Information
The workshop is designed as a group workshop, rather than a one-to-one consultation. It is most valuable when a team can attend together, discuss the opportunity and agree on practical actions.
Yes. The workshop is designed for organisations at different stages, including those that are just beginning to explore the Chinese customer opportunity.
The focus is on understanding, welcoming and connecting with Chinese customers in Australia, including visitors, residents and students. The workshop is not primarily an export or China-market entry program.
No. The workshop focuses on education, customer understanding and strategy. Where specialist services are required, G’day Friends can help identify appropriate next steps and providers.
Yes. For organisations wanting to take the next step, G’day Friends offers the Chinese Customer Business Program, Chinese Customer Story Feature, Chinese Customer Video Story and Chinese Customer Growth Strategy, depending on your needs.