Connect With Chinese-Speaking Customers

Make your business more visible, welcoming and relevant.

G’day Friends gives Australian businesses practical tools to connect with Chinese-speaking customers, from how your business is presented online, to how customers experience you in person.

Whether you want to become more China-ready, communicate more effectively or create a stronger connection with Chinese-speaking communities, we make it simple to get started.

A Growing Customer Community

Chinese-speaking customers are an important part of Australia’s visitor, resident and business community.

685,000+

People speak Mandarin at home in Australia*.

They include international visitors, students, professionals, families and long-term residents, creating opportunities for businesses across tourism, retail, hospitality, property, education, professional services and more.

The opportunity isn’t simply about speaking another language. It’s about making your business easier to discover, understand and engage with.

*Source: Australian Bureau of Statistics, Census 2021.

Practical Solutions. Real Connections.

G’day Friends helps businesses take practical steps towards becoming more Chinese-friendly.

Get Found

Make your business easier for Chinese-speaking customers to discover and understand with bilingual online listings and China-ready business information.

Get China Ready

Build your team’s confidence and understanding with practical training, resources and tools designed to help you better serve Chinese-speaking customers.

Get Connected

Create meaningful connections with Chinese-speaking communities through content, stories and initiatives that help showcase your business and what makes it special.

Welcome Customers

From in-store materials and digital resources to simple communication tools, we help you create a more welcoming experience at every stage of the customer journey.

For Business & Community Teams

Chinese Customer
Strategy Workshop (Group)

$750 Online
$1,250 (+ travel costs) Face-to-Face

Travel expenses are additional and will be confirmed and agreed with you before booking.

A practical group workshop helping your team understand Chinese customers, identify opportunities and develop actions to better serve this important market.

For Australian Businesses

Chinese Customer
Business Program

$288 first-year membership

First year membership includes business setup and annual membership. Membership renews at $188/year thereafter. Cancel anytime.

Help your business understand Chinese customers, improve customer experiences and become recognised as welcoming to Chinese visitors and residents.

For Councils, Chambers & Tourism Organisations

Chinese Customer
Community Program

Starting from $9,888

For up to 20 participating businesses. Includes $5,760 in individual business program value

Help your community businesses prepare for Chinese customers through education, connection and a coordinated approach to visitor and economic growth.

For Business Program Members Only

Chinese Customer
Story Feature

$488

Limited availability to Chinese Customer Business Program members only.

Share your story with Chinese audiences through Bill Lang’s trusted channels and showcase what makes your business unique.

For Business Program Members Only

Chinese Customer
Video Story

$988

Limited availability to Chinese Customer Business Program members only.

Bring your story to life through engaging video content designed to connect with and inspire Chinese audiences.

For Businesses & Organisations Ready to Grow

Chinese Customer
Growth Strategy

Starting from $3,888

Develop a tailored roadmap to attract, serve and grow Chinese customers through practical business strategies.

Free Report

More Chinese tourists are coming — will they choose you?

Discover the 5 keys to attracting, engaging, and delighting Chinese visitors. Grab your free copy of the 5 Keys to Chinese Customer Success today.