Announcing the launch of the official G’day Friends WeChat account What is WeChat? Chinese visitors use different technology and tools than we do in the west, such as WeChat - a multi-purpose messaging, social media and mobile payment app [...]
About Chinese New Year 2020: Year of the Rat When is Chinese New Year 2020? The Chinese New Year of 2020 falls on Saturday, 25 January. According to Chinese zodiac, 2020 is a Year of the Rat. How long [...]
4 Important Chinese Customer Segments Every Business Should Consider As any business owner knows, it is vital to understand your customers’ needs and wants to grow your business. The benefits of defining your customer segments will allow you to [...]
Understanding QR Codes QR codes were first introduced in 1994 by a Japanese firm (Denso Wave Inc.) for the sole purpose of tracking vehicle parts. This technology is now used worldwide and is a great way to connect the [...]
Importance of 'daigou' in cracking the Chinese market A recent article on ABC.net.au, The daigou channel — how a handful of Chinese shoppers turned into a billion-dollar industry, has highlighted this growing phenomenon in western countries such as Australia. ‘Daigou’ [...]
How a single photo saved a dying town Here’s a heartwarming – and revenue-raising – story for all those tourism and retail businesses that are doing it tough, and desperately looking for ways to boost cash flow. As many [...]
The Year of the Pig 新年快乐 - Radio Interviews Learn what the Year of the Pig means and what it will bring to you. ABC Radio Click to play radio interview. 2GB Radio Click to [...]
Make the most of your digital QR code Great work - you’ve put your G’day windows sticker in your shop window and displayed your other signage on your footpath sign or in-store, but did you know you can use [...]
ACBC: It’s a long way to the top (if you don’t use a QR code to attract Chinese customers) They say a picture tells a thousand words… so translated Chinese characters must at least be worth 1.4 billion (the [...]
Chinese customer opportunities: Geelong, Bellarine and Southern Coast regions As a business growth expert with a strong focus on China, the most common question I’m asked by business owners is: how do I capitalise on the outstanding (and growing) [...]
