ACBC: It’s a long way to the top

(if you don’t use a QR code to attract Chinese customers)

They say a picture tells a thousand words… so translated Chinese characters must at least be worth 1.4 billion (the current population of China). With Chinese tourism to Victoria forecast to be worth $7 billion by 2026-27, businesses looking to tap into the growing Chinese customer opportunity need to differentiate themselves with a QR code.

The theme of my presentation today to the Australia China Business Council (ACBC) was that the first step in getting more Chinese customers is to welcome them. And nothing says ‘welcome’ to Chinese customers like details about your business translated into their language.

The quickest way to have your business stand out as ‘Chinese-friendly’ is through a QR code which, when scanned with a smartphone, takes the visitor to a translated web page. Potential customers instantly get information about your products and services, including special offers. While QR codes aren’t used much in Australia, they’re massive in China, so Chinese customers instantly recognise them.

With retail times being so tough, setting up a QR code with translated information about your business is a simple way to win more Chinese customers.