What is a G’day Friends Community?

A G’day Friends Community is a region that proudly welcomes international visitors, especially Chinese-speaking guests and demonstrates that welcome through real, practical action.

It signals to travellers that your community values their presence and is ready to offer an outstanding experience. Becoming a G’day Friends Community involves a shared commitment from local government, businesses, and residents to make your region more accessible, engaging and inclusive, both in person and online.

Here’s what sets a G’day Friends Community apart:

BREAK DOWN BARRIERS

Services are aligned with the language and cultural needs of Chinese visitors, helping them feel understood and respected.

DESIRED DESTINATION

There’s a focused effort to promote the region as a welcoming and exciting destination through digital platforms, signage and word of mouth.

TOOLS & RESOURCES

Local businesses are equipped with the tools, training, and support they need to engage international visitors and tap into new revenue opportunities.

COMMUNITY GROWTH

The whole community benefits from a more vibrant, inclusive and economically sustainable local economy, making it better for both residents and visitors.

Colac: Victoria’s First G'day Friends Community

Colac was the first community to be officially accredited as a G’day Friends Community, with the Colac Otway Shire and Colac Chamber of Commerce leading the way in preparing local businesses and services to welcome Chinese visitors in time for Chinese New Year on February 5th, 2019.

Benefits of becoming a Chinese-friendly community:

Raise awareness across local government, businesses, and residents about the opportunities Chinese visitors bring—and how to make the most of them
Boost sales for local businesses by attracting high-value international customers
Support job creation and economic activity within your region
Build your reputation as a must-visit destination for Chinese-speaking travellers

Ready to put your region on the map for Chinese visitors?

Make your region stand out. Attract more visitors, more business and more local pride.

Join the G’day Friends Community program and start welcoming the world today.