Chinese Customer
Community Program
Starting from $9,888
GST included
For up to 20 participating businesses. Includes $5,760 in individual business program value
Build a More Connected Chinese Customer Friendly Community
A community-wide program helping councils, chambers and organisations bring local businesses together to better understand, welcome and connect with Chinese customers.
Contact us to design a program that suits your community’s goals, priorities and scale.
What Your Community Will Learn
✓ Chinese customer segments
✓ Visitors, students and residents
✓ Opportunities within your community
✓ Behaviour and expectations
✓ How Chinese customers discover and choose
✓ What influences decisions
✓ Practical ways businesses
✓ Building capability and confidence
✓ Strengthening connections
✓ Economic and visitor benefits
✓ Cultural connection and inclusion
✓ Long-term community growth
Understanding Opportunities
Chinese customer segments
Visitors, students and residents
Opportunities within your community
Customer Insights
Behaviour and expectations
How Chinese customers discover and choose
What influences decisions
Supporting Local Business
Practical ways businesses can improve experiences
Building capability and confidence
Strengthening connections
Community Outcomes
Economic and visitor benefits
Cultural connection and inclusion
Long-term community growth
What Is Included
Community opportunity assessment
Business engagement and activation
Education resources
Participating business profiles
Recognition program
Community launch opportunities
Ongoing insights and resources
Suitable For
Local Councils
Regional Tourism Organisations
Chambers of Commerce
Business Precincts
Economic Development Organisations
Visitor Information Networks
Designed for organisations that want to strengthen local business capability and create stronger connections with Chinese communities.
The Program at a Glance
This table is best viewed on a laptop.
| Program term | 12 months |
| Community size | Up to 20 participating businesses |
| Business participation | 20 G’day Friends Chinese Customer Business Program memberships |
| Delivery | Community assessment, business onboarding, education, launch and ongoing engagement |
| Community launch | Coordinated launch and recognition activity |
| Reporting | Program participation and engagement summary |
| G’day Friends role | Program setup, business onboarding, profile support, resources and ongoing engagement |
| Community partner role | Promote the program, recruit participating businesses and provide local coordination |
| Additional businesses | Available at $288 per business |
| Exclusions | Paid advertising, ongoing marketing campaigns, translation of materials outside the program and third-party services unless separately agreed |
How It Works
Step 1
Assess & Plan
What happens:
We work with your organisation to understand your community, priorities and Chinese customer opportunities.
Outputs:
- Community opportunity assessment
- Program objectives
- Priority business sectors
- Recommended business engagement approach
- Program rollout plan
Timing: Weeks 1–2
Step 2
Engage & Activate
What happens:
We help recruit and onboard participating businesses into the program.
Outputs:
- Business recruitment resources
- Business onboarding
- Chinese customer education access
- Business profiles
- Recognition assets
- QR connection tools
Timing: Weeks 3–8
Step 3
Launch & Recognise
What happens:
We create a visible community milestone that recognises participating businesses and builds awareness.
Outputs:
- Community launch activity
- Participating business recognition
- Community announcement
- Media/stakeholder opportunity
- G’day Friends community presence
Timing: Following business onboarding / approximately Month 2–3
Step 4
Grow & Engage
What happens:
We continue supporting participating businesses with insights, resources and opportunities to remain engaged.
Outputs:
- Chinese customer insights
- Seasonal opportunities
- Updated resources
- Member stories
- Engagement opportunities
- Program participation summary
Timing: Ongoing throughout the program
Benefits
- Support local businesses with practical Chinese customer knowledge and resources
- Encourage more welcoming customer experiences across the community
- Build local business capability
- Identify opportunities to better connect with Chinese customers
- Demonstrate community leadership and cultural connection
A stronger community that welcomes, connects and grows with Chinese customers.
Program Investment
Community Starter Program
From
$9,888
GST included
Includes:
- Community program setup
Up to 20 participating businesses (valued at $5,760)
- Recognition program
Community presence on G’day Friends
Community Starter Program
From
$9,888
Includes:
- Community program setup
Up to 20 participating businesses (valued at $5,760)
- Recognition program
Community precesence on G’day Friends
Custom Community Programs
Available for:
- Major tourism regions
- City precints
Multi-location organisations
Larger business networks
Ongoing Support
- Regular insights and updates
- New resources and opportunities
- Business stories and case examples
- Seasonal campaigns and activations
- Continued network engagement
Custom Community Programs
Available for:
- Major tourism regions
- City precints
- Multi-location orgnaisations
Larger business networks
Ongoing Support
- Regular insights and updates
- New resources and opportunities
- Business stories and case examples
- Seasonal campaigns and activations
- Continued network engagement
Ready to build a more connected Chinese Customer Friendly community?
Contact us to design a program that suits your community’s goals, priorities and scale.
FAQs
About the Program
No. The Community Starter Program includes first-year membership in the G’day Friends Chinese Customer Business Program for up to 20 participating businesses at no cost to the business.
Each participating business will receive a discount code to redeem their first year of membership for free. After the first year, businesses can continue their G’day Friends membership at the standard $188 annual renewal rate, subject to the program’s membership terms.
Program Delivery
The community partner helps promote the initiative to local businesses using the resources provided by G’day Friends. Businesses interested in participating can then be referred to G’day Friends, and our team will contact them directly to explain the program and help them get started.
Yes. G’day Friends contacts businesses that wish to participate in the program. We provide them with their first-year membership discount code and help them complete the Chinese Customer Business Program onboarding, including their business profile and any other aspects of the process where they need assistance.
Business Participation
Community Presence & Directory
No. The program provides education, tools, recognition and opportunities for greater visibility, but customer numbers and revenue cannot be guaranteed.
Measurement & Reporting
Yes. A program summary provided 6 months after launch can provide participation, engagement and feedback to help your organisation understand the program’s reach and activity.