About G’day Friends

G’day Friends helps Australian businesses attract, engage, and delight Chinese customers — from international visitors to long-term residents.

We offer a range of services, including strategic planning, staff training, and bilingual promotion in both Chinese and English, using the channels most trusted and preferred by Chinese audiences.

Chinese visitors are the largest and fastest-growing group of international travellers to Australia, making them a vital market for businesses in accommodation, hospitality, tourism, and retail.

G’day Friends is an initiative of Small Business Australia, supporting local businesses to succeed in a global marketplace.