About G’day Friends
Helping Australian Businesses Better Understand and Connect With Chinese Customers
G’day Friends helps Australian businesses better understand, attract, engage and welcome Chinese-speaking customers, from international visitors and students to residents and families who call Australia home.
We provide practical solutions that help businesses understand Chinese customer expectations, build team confidence and create more welcoming customer experiences. Our services include strategy, training, bilingual promotion, business listings, content and other practical tools designed to help businesses connect with Chinese audiences in ways that are relevant to their business.
Chinese-speaking customers represent an important and diverse market for Australian businesses, particularly across tourism, accommodation, hospitality, retail, education and other customer-facing industries. Yet knowing how to reach these customers and make them feel genuinely welcome can be challenging.
G’day Friends brings together practical business experience, customer insights and an understanding of Chinese audiences to help Australian businesses take practical steps towards building stronger connections.
About Bill Lang
Business Experience Behind G’day Friends
G’day Friends was developed by Bill Lang, an Australian entrepreneur, business educator, coach and advisor with more than 35 years of experience working with businesses across a wide range of industries and countries.
Bill’s career has included strategy and consulting roles with organisations including KPMG, McKinsey & Company and Macquarie Bank, an MBA from Harvard Business School, and the creation and development of businesses operating internationally. His businesses and clients have worked across more than 50 countries.
Bill has a particular interest in helping Australian businesses identify and act on opportunities created by changing technology, international markets and customer expectations. His work has included advising businesses on Australia–China business development and customer engagement.
G’day Friends brings this experience together with a specific focus: helping Australian businesses better understand and connect with Chinese customers.
An Initiative of Small Business Australia
G’day Friends is an initiative of Small Business Australia, an organisation focused on supporting Australia’s small business community through education, advocacy, resources and practical support.
Small businesses are at the heart of local communities and play an important role in Australia’s economy. G’day Friends extends this focus by helping Australian businesses participate more confidently in an increasingly international marketplace.