Chinese Customer
Growth Strategy

Starting from $3,888

GST included

Develop Your Roadmap for Chinese Customer Growth

A tailored strategic engagement helping organisations identify opportunities, improve customer experiences and create a practical roadmap for growth.

Contact us to design a strategy to suit your business.

What We Analyse

What’s Included

Who It’s For

How It Works

Investment

FAQs

What We Analyse

Assess the size, potential and trends of Chinese visitors and customers relevant to your business.

Understand Chinese customer needs, behaviours, expectations and decision drivers.

Review your position and opportunities compared to competitors in your market.

Evaluate your current offering, marketing, channels and customer experience.

Identify clear opportunities to attract, engage and grow Chinese customers.

Define the right priorities, tactics and roadmap for sustainable growth.

Market Opportunity

Assess the size, potential and trends of Chinese visitors and customers relevant to your business.

Customer Insights

Understand Chinese customer needs, behaviours, expectations and decision drivers.

Competitive Landscape

Review your position and opportunities compared to competitors in your market.

Current Readiness

Evaluate your current offering, marketing, channels and customer experience.

Growth Opportunities

Identify clear opportunities to attract, engage and grow Chinese customers.

Strategic Priorities

Define the right priorities, tactics and roadmap for sustainable growth.

What Is Included

1:1 Strategy session with Bill Lang

Market and customer research

Business and customer experience assessment

Competitor and channel analysis

Tailored Chinese customer growth strategy

Practical roadmap with priorities and actions

Recommendations for marketing, experience and partnerships

Ongoing support options available

Suitable For

Tourism & Experience Businesses

Accommodation Providers

Attraction & Tour Operators

Retail & Brands

Restaurants & Hospitality

Regional Destinations

Local Councils

Business Networks & Chambers

For businesses and organisations serious about growing with Chinese customers.

How It Works

Step 1

Discover

We learn about your business, goals and current approach.

Step 2

Analyse

We research the market, customers, competitors and opportunities.

Step 3

Strategies

We develop a tailored growth strategy and roadmap.

Step 4

Present

We present the strategy and action plan with clear next steps.

Step 5

Support

We support you in implementing and growing with confidence.

Benefits

  • Gain a clearer understanding of your Chinese customer opportunities
  • Identify priority customer segments and opportunities
  • Understand gaps across your customer journey and experience
  • Prioritise marketing, channel and partnership opportunities
  • Receive a practical roadmap with priorities and next steps
  • • Build greater confidence around your Chinese customer strategy

A strategy that turns insight into action and opportunity into growth.

Program Investment

Chinese Customer Growth Strategy

From

$3,888

GST included

Investment may vary depending on scope and business size.

Chinese Customer Growth Strategy

From

$3,888

Investment may vary depending on scope and business size.

Includes:

  • Two strategy sessions with Bill Lang

  • Market and customer research
  • Analysis and strategic roadmap
  • Action plan with priorities
  • Follow-up support options

Available for:

  • Strategy sessions with Bill Lang
  • Market and customer research
  • Analysis and strategic roadmap
  • Action plan with priorities
  • Follow-up support options

Ready to grow your business with more Chinese customers?

Let’s create your Chinese Customer Growth Strategy.

FAQs

About the Strategy

The Chinese Customer Growth Strategy is a tailored advisory engagement that helps businesses and organisations understand their Chinese customer opportunity, identify gaps and develop a practical roadmap for growth.

It is designed for organisations that are serious about developing a longer-term approach to Chinese customer growth.

It can be suitable for individual businesses, multi-location organisations, tourism operators, regional destinations, councils and tourism organisations.

No. The strategy can help organisations that already receive Chinese customers as well as those exploring the opportunity for the first time.

Customer Segments

The strategy does not assume one broad “Chinese customer” segment. During the discovery process, we identify the customer groups most relevant to your organisation.

These may include Chinese visitors, international students, Australian-based Chinese residents, domestic Chinese-speaking customers or China-based customers.

The geographic focus is agreed during the discovery process based on your objectives. The strategy can focus on customers in Australia, China or other relevant markets.

What We Analyse

Depending on the engagement, we may assess:

  • Chinese customer segments
  • Customer journey
  • Customer experience
  • Business positioning
  • Digital visibility
  • Competitors
  • Relevant channels
  • Partnership opportunities
  • Internal capability

Yes. Competitor and channel analysis can form part of the strategy, with the depth depending on the agreed scope.

Yes. Relevant market and customer research is undertaken based on your priority segments and objectives.

What You Receive

You will receive a tailored strategy outlining key findings, priority customer segments, customer journey opportunities, recommended actions, a 90-day action plan and a 6–12 month growth roadmap.

No. The strategy is designed to provide practical direction rather than simply deliver a research report. Findings and recommendations are presented and discussed with your team.

Yes. A final strategy presentation is included, providing an opportunity to discuss the findings, recommendations and priorities.

The strategy will identify recommended priorities, actions and timing. The level of implementation detail depends on the agreed scope.

Implementation

The core strategy engagement focuses on research, analysis, recommendations and planning. Implementation support is available separately where required.

Yes. Where appropriate, G’day Friends can discuss additional support or connect you with specialist providers for implementation.

Investment

Strategies start from $3,888 GST included, with the final investment determined by the scope and complexity of the engagement.

Investment depends on factors such as the number of locations, customer segments, research requirements, competitors and channels analysed, geographic scope and number of stakeholders involved.

Process & Timing

The timeframe depends on the scope and research required. A typical business strategy is expected to take approximately 3 to 4 weeks from discovery to final presentation.

We will request relevant information about your business, customers, objectives, current activities and performance. The exact information required will depend on the agreed scope.

The engagement typically begins with a discovery session and may involve additional information requests and a final strategy presentation. Includes up to 2 executive interviews, usually with the CEO and Marketing Leader.

Results

No. The strategy identifies opportunities and provides recommendations designed to support Chinese customer growth, but customer numbers, enquiries and revenue cannot be guaranteed.

The strategy will recommend relevant measures based on your objectives. These may include customer engagement, enquiries, profile activity, conversion, customer feedback or other business-specific measures.

Next Steps

You can implement the recommendations internally, engage G’day Friends for additional support or use the strategy to brief other specialist providers.

Yes. An updated strategy or follow-up engagement can be undertaken where business objectives, customer behaviour or market conditions change.