Chinese Customer
Story Feature

$488

GST included

Share Your Australian Story With Chinese Audiences

A curated storytelling opportunity introducing your business to Chinese audiences through Bill Lang’s trusted China-Australia connection channels.

Limited availability to Chinese Customer Business Program members only.

What We Create

What’s Included

Who It’s For

How It Works

Investment

FAQs

What We Create

Story consultation

A short consultation to understand your business, story and appeal to Chinese audiences.

Story content

A professionally written business story adapted for Chinese audiences. Your business name, location and relevant offering are included in the feature.

Imagery

Use of suitable business imagery supplied by you or agreed with G’day Friends.

Chinese adaptation

Mandarin adaptation of the story and relevant business information.

Publishing

Feature content published through selected G’day Friends China-facing channels.

Content files

Final approved content supplied to you for your own organic use.

What Is Included

Story consultation

Content creation

Platform publishing

Business information inclusion

Final content assets

Suitable For

Tourism Operators

Hospitality Businesses

Retailer Businesses

Accommodation Providers

Australia Products

Local Attractions

Unique Experiences

Ideal for businesses with a unique story, experience or product that will appeal to Chinese audiences.

How It Works

Step 1

Discover

We learn about your business and the story, experience or offering that will resonate with Chinese audiences.

Step 2

Create

We craft your story and adapt the content for Chinese audiences, including Mandarin.

Step 3

Share

We publish your story through selected G’day Friends China-facing channels, including Xiaohongshu and WeChat.

Step 4

Receive

You receive the final content to use on your own organic channels and share with your customers.

Benefits

  • Introduce your business story to Chinese audiences
  • Showcase what makes your Australian business unique
  • Present your story in a way that is relevant to Chinese audiences
  • Feature your business through selected Chinese-facing channels
  • Receive content assets for your own organic channels

Stories create connection. Connection drives customer interest and action.

Program Investment

Chinese Customer Story Feature

$488

GST included

Limited availability to Chinese Customer Business Program members only.

Chinese Customer Story Feature

$488

Limited availability to Chinese Customer Business Program members only.

Includes:

  • Story development
  • Content creation

  • Mandarin adaptation

  • Xiaohongshu feature
  • WeChat feature
  • Final content assets

Includes:

  • Story development
  • Content creation

  • Mandarin adaptation

  • Xiaohongshu feature
  • WeChat feature
  • Final content assets

Ready to share your story with Chinese Customers?

Let’s create a story that connects, inspires and grows your business.

FAQs

About the Story Feature

The Chinese Customer Story Feature allows selected G’day Friends businesses to share their Australian business story with Chinese audiences through G’day Friends’ China-facing channels.

The focus is on authentic storytelling and helping Chinese audiences discover interesting Australian businesses, products, services and experiences.

The feature is available to G’day Friends Chinese Customer Business Program members with a story, experience or offering that is relevant and interesting to Chinese audiences.

No. Story Features are limited and curated to protect the quality and authenticity of Bill Lang’s China-facing channels.

Businesses are selected based on factors such as the strength of their story, relevance to Chinese audiences, customer experience and ability to showcase something interesting about Australia.

Content & Production

The feature includes a story consultation, content development, Mandarin adaptation, relevant business information and publication through selected G’day Friends China-facing channels.

The feature includes up to 100 English words designed for the relevant Chinese platforms.

Businesses provide suitable images and business information for consideration.

Yes. You don’t need to provide a finished story. We work with you to identify the aspects of your business that are most interesting and relevant to Chinese audiences.

Yes. Businesses are given the opportunity to check factual business information and identify any required corrections before publication.

Following the initial consultation and receipt of the required information and imagery, your Story Feature will generally be prepared and published within 4 weeks.

Publishing

The Story Feature is published through selected G’day Friends China-facing channels, including Bill Lang’s Xiaohongshu (RedNote) account and the G’day Friends Official WeChat Account.

The audience is primarily Chinese-speaking people interested in Australia or living in Australia, including people interested in Australian travel, experiences, lifestyle and businesses.

The relevant platforms are accessible to Chinese-speaking audiences in Australia and overseas. Actual audience reach and geographic distribution will vary by platform and content.

No. The Story Feature is an organic content feature, not a paid advertising campaign or media-buying service.

Content published on G’day Friends or third-party platforms generally remains available according to the relevant platform’s policies and G’day Friends’ content practices. We do not guarantee a specific duration of availability.

Content Use

Yes. You will receive a copy of your completed feature for use on your own organic business channels, subject to the applicable content-use terms.

Possibly.
Use of the feature in paid advertising requires prior written approval from G’day Friends. Please contact us to discuss your intended use and obtain approval before running any paid promotion.

The final content should not be materially altered in a way that changes its meaning or removes attribution without G’day Friends’ approval.

Investment & Availability

The Chinese Customer Story Feature is $488, GST included, subject to the agreed scope and availability.

Only a limited number of businesses are featured each month to maintain quality and protect the value of Bill Lang’s China-facing audience.

No. The feature provides an opportunity to introduce your business to Chinese audiences, but audience reach, engagement, enquiries and customer growth cannot be guaranteed.

Scope

No. The feature is a one-off storytelling and publishing opportunity. It does not include ongoing management of your social media accounts.

No. Mandarin adaptation is included for the Story Feature content and relevant business information. Translation of additional business materials is not included.

The Story Feature is not a full marketing campaign. Businesses seeking broader strategic support can explore the Chinese Customer Growth Strategy or other specialist services.