The Chinese Customer Opportunity

Video length: 14:27   |   Video segments: 5   |   Additional resources: 6

In this episode, we’ll explore the size, scope, and excitement surrounding the Chinese customer opportunity.

From international visitors to long-term residents, we’ll unpack what makes this market so important for Australian businesses.

We’ll cover:

  • An overview of China as a country
  • The connection between Chinese people and Australia
  • Chinese tourists, students, and residents
  • Key markets within Australia
  • Opportunities in Chinese markets

Additional Resources

Source: www.traveller.com.au

Opening paragraphs:

One of the strongest drivers of global economic growth isn’t factories or financial services or internet startups, it’s what we do when we’re not working. We are becoming a planet of tourists.

Consider this: For the past seven years, the travel-and-tourism sector has outperformed the overall economy every year, contributing as much as $US7.6 trillion ($A9.71 trillion) in 2016, including the wider impact on the economy, according to the World Travel & Tourism Council. During the next decade, the council predicts, almost one in four jobs created worldwide will be related to tourism.

Source: Austrade

Opening paragraph:

International visitor spend achieved the $40 billion mark for the first time during the year ending June 2017. With a record 7.9 million international visitors aged 15 years and over choosing to travel to Australia, up 9% on the previous year, their spend reached a record $40.6 billion, up by 7%.

Training resources

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