The Chinese customer opportunity

In this episode, we are going to look at the size, scope and the excitement that is associated with the Chinese customer opportunity.

We will cover the following topics:

  • China the country (0:48)
  • The Chinese and Australia (5:05)
  • Tourists, students and residents (7:15)
  • Markets in Australia (10:42)
  • Markets in China (12:47)

Additional videos and tools


Opening paragraph:

One of the strongest drivers of global economic growth isn’t factories or financial services or internet startups, it’s what we do when we’re not working. We are becoming a planet of tourists.

Consider this: For the past seven years, the travel-and-tourism sector has outperformed the overall economy every year, contributing as much as $US7.6 trillion ($A9.71 trillion) in 2016, including the wider impact on the economy, according to the World Travel & Tourism Council. During the next decade, the council predicts, almost one in four jobs created worldwide will be related to tourism.

Source: Austrade

Opening paragraph:

International visitor spend achieved the $40 billion mark for the first time during the year ending June 2017. With a record 7.9 million international visitors aged 15 years and over choosing to travel to Australia, up 9% on the previous year, their spend reached a record $40.6 billion, up by 7%.