As any business owner knows, it is vital to understand your customers’ needs and wants to grow your business. The benefits of defining your customer segments will allow you to get the competitive edge over your competitor: Attract them [...]

QR codes were first introduced in 1994 by a Japanese firm (Denso Wave Inc.) for the sole purpose of tracking vehicle parts. This technology is now used worldwide and is a great way to connect the physical world to [...]

A recent article on ABC.net.au, The daigou channel — how a handful of Chinese shoppers turned into a billion-dollar industry, has highlighted this growing phenomenon in western countries such as Australia. ‘Daigou’ is Chinese for ‘buy on behalf of’. The [...]

Here’s a heartwarming – and revenue-raising – story for all those tourism and retail businesses that are doing it tough, and desperately looking for ways to boost cash flow. As many as 1,000 Chinese tourists a day are descending [...]

Great work – you’ve put your G’day windows sticker in your shop window and displayed your other signage on your footpath sign or in-store, but did you know you can use your digital QR code to further attract and engage [...]

As a business growth expert with a strong focus on China, the most common question I’m asked by business owners is: how do I capitalise on the outstanding (and growing) opportunity that Chinese visitors represent?It’s easier than you think [...]

(if you don’t use a QR code to attract Chinese customers) They say a picture tells a thousand words… so translated Chinese characters must at least be worth 1.4 billion (the current population of China). With Chinese tourism to [...]

Tragically, Victoria recorded 26 drowning deaths over the 2018/19 summer, only two deaths below the 1997/98 record of 28 drownings. This comes as record numbers of people flock to the Great Ocean Road, with annual visitation predicted to [...]

The Colac Shire Council and the Colac and District Chamber of Commerce and Industry have led the charge to have Colac become the first community to be accredited as a Chinese-Friendly Community by G’day Friends. G’day Friends helps [...]