Chinese Customer Strategy

$988

Turn insight into action with a customised strategy designed to increase your revenues from Chinese customers at home and abroad.

Do you believe your business could be doing more to increase revenues and profits from the largest group of international visitors to Australia?

With over 2.5 million Chinese-speaking people living in and visiting Australia, and more than 1 billion Chinese consumers buying products online, this service helps you identify and implement practical strategies to tap into this massive and growing market.

Whether your goal is to attract more local Chinese customers, increase sales from visiting tourists, or expand into global online markets, the Chinese Customer Strategy is a cost-effective investment in your future growth.

Benefits of the Service & Report

Our Chinese Customer Consultants begin by understanding your business, its products and services, and your available resources. They then analyse your current strategies, marketing, and customer service processes to identify the key improvements needed to attract, serve, and delight Chinese customers.

Your customised Chinese Customer Strategy Report will outline actionable steps you can implement over the next 12–24 months to grow revenues and profits.

You will:

  • Identify the most relevant Chinese customer segments and understand their size and growth potential
  • Gain insights into the needs and preferences of these segments
  • Discover gaps in your current offerings, marketing, sales, and service strategies
  • Estimate the additional revenue potential from successfully engaging Chinese customers
  • Learn the specific improvement strategies to strengthen your top three profit drivers
  • Access a list of recommended service providers for translation, marketing, staff training, payment systems, shipping, and legal support

How We Deliver This Service

Step 1 – Initial Consultation

Meet with one of our consultants (via Zoom) for approximately 60 minutes to discuss your business, current strategies, and revenue goals.

Step 2 – Information Gathering

Based on your discussion, your consultant will request additional information to support a detailed analysis of your current business strategy.

Step 3 – Analysis & Strategy Development

Your consultant will research and analyse your business to identify the key improvements needed. They will prepare a tailored report covering:

  • Product and service offerings
  • Marketing and promotional strategies
  • Sales processes
  • Customer service experiences
  • Key technologies

Step 4 – Presentation

In a second 60-minute Zoom meeting, your consultant will walk you through the findings and recommendations. You will receive your complete Chinese Customer Strategy Report via email following this presentation.