Building Loyal Customers Through Quality and Service
A Collingwood sandwich bar shows how product quality, consistency and genuine service can turn a simple idea into a community favourite. These same principles help Australian small businesses better attract and engage Chinese customers across [...]
Chinese Customer Engagement Checklist for 2026
Australian small businesses have a major opportunity to attract Chinese shoppers in 2026. This practical checklist helps retailers and service businesses improve cultural understanding, payment readiness, marketing, product appeal and customer experience to build trust [...]
How Australian Retailers Can Attract Chinese Shoppers During Lunar New Year
Lunar New Year is one of the most important shopping periods for Chinese consumers. Australian retailers can boost sales by offering cultural touches, festival-ready service and tailored promotions that help shoppers feel welcome and understood. [...]
Your 2026 Guide to WeChat Marketing: What’s Changed and What Still Works
WeChat remains the most important digital channel for attracting and engaging Chinese customers. This guide outlines what’s new in 2026, what still works, and how Australian small businesses can use WeChat to build awareness and [...]
5 Emerging Trends in Chinese Tourism to Australia to look for in 2026
Chinese tourism to Australia is rebounding fast. 2026 will see growth in regional trips, small-group travel, longer stays, interest in experiences, and high spending. Australian small businesses can tap these trends to attract Chinese visitors [...]
Planning Your Chinese Customer Marketing for 2026: A Practical Guide
Chinese customers will remain one of Australia’s fastest-growing visitor, resident and student segments. This guide shows small businesses how to plan Chinese customer marketing for 2026 with practical steps, the latest trends and tactics you [...]
What Melbourne’s Brunetti Can Teach Small Businesses About Attracting Chinese Customers
Melbourne café-patisserie Brunetti draws Chinese visitors by offering authentic Italian ambience, consistent quality and multilingual convenience. Small business owners can learn from this: maintain quality, create a unique experience and make it easy for Chinese [...]
The Chinese Customer Opportunity: Why Australian Businesses Can’t Afford to Ignore It
China represents a powerful opportunity for Australian businesses. With deep cultural ties, a vast population and strong tourism, student and resident segments, understanding Chinese customers can significantly boost growth. This article outlines key insights to [...]
Announcing the launch of the official G’day Friends WeChat account
What is WeChat? Chinese visitors use different technology and tools than we do in the west, such as WeChat – a multi-purpose messaging, social media and mobile payment app owned by Chinese tech giant Tencent. WeChat has more [...]