BECOME A G’DAY FRIENDS COMMUNITY
A whole-of-community approach to realising the economic and social benefits of capturing a higher share of the international visitor market.
INTRODUCING G’DAY FRIENDS
G’day Friends is an initiative that helps communities and businesses attract, engage and delight international visitors.
With Chinese tourists representing the largest tourist segment to Australia, G’day Friends provides specific tools to help regions and local businesses connect with the Chinese market (both in Australia and back home in China).
The G’day Friends online map helps international visitors easily find tourist attractions, accommodation, activities and services such as public toilets and free Wi-Fi.
Our distinctive red signage and Mandarin translation (“Welcome friends”) tells Chinese customers that they are welcome in participating local businesses.
HOW IT WORKS
BE SEEN WITH SIGNAGE
Display your G’day Friends signage on your store front or digitally. Our distinctive logo with the Huānyíng Péngyŏu text (translates to “Welcome Friends”) and QR Code will attract international visitors.
UNIQUE QR CODE
Visitors scan the unique QR code with their smartphone and are instantly directed to the online profile – for your Visitor Information Centre which can also feature local participating businesses. Add your QR code to printed and digital collateral (website, AirBnB profile and social media posts) for greater reach.
TRANSLATED PROFILE
Your online Visitor Information Centre profile, displayed in both English and Chinese, promotes your region’s tourist attractions as well as showcasing participating local businesses.
ONLINE DIRECTORY & MAP
Your online profile becomes part of the G’day Friends directory and map which connects international visitors to information about local attractions, tourist services and participating businesses, along with public toilets and free Wi-Fi.
BECOME A G’DAY FRIENDS COMMUNITY
Showcase to the world that your region welcomes international visitors, and build community-wide knowledge and skills to deliver an exceptional visitor experience (that continues even when they return home).